Nike CHBL Team

Seasonal Campaign

CHBL is the Nike sponsored Chinese High School Basketball League. 600+ schools compete in the league every year, with a single season exceeding 50 million viewers.

This year we spoke to the deep pride in knowing only your school shares your name, colors, and badge.

Our campaign and line, NONE LIKE US, ultimately was chanted by a crowd of 17,000 at the finals and sold on Nike’s site.

English and the Chinese translation were used throughout the season.

Block parties across Beijing and Changsha celebrated each team’s NONE LIKE US spirit with pick up games and let fans create custom gear with their team’s name & logo.

The spirit of the campaign and NONE LIKE US line carried over into the national finals arena.

Tifo flags were made for the final four teams.