Nike Soup

Activation

Sprinter Su Bingtian is the fastest Asian man alive at 100 meters and the fastest everrrr to 60 meters. To celebrate his last dance before retiring at the 2026 National Games we honored him with...soup.

Why soup? The Games were held in his home province and slow-simmered Guangdong broth is the ultimate metaphor for his training.

Just like good soup, what you put in is what you get out. For training, put your hustle in, get your greatness out.

A custom soup recipe was created just for Su Bingtian and the restaurant’s chef explained the meaning of every ingredient.

Such as chicken leg to represent Su changing his sprinting lead leg and bitter melon to highlight some setbacks/injuries across in his career.

The electrolytes in soup are perfect for post race recovery, so everyone received a bowl after a 5K run around China’s Ersha Island.