Nike ACG

Activation

2026 was a massive relaunch year for Nike’s outdoor label, ALL CONDITIONS GEAR aka ACG.

To prove out how versatile the Ultrafly shoe is we held a “Tour de Terrain” trail run on The Great Wall. Runners had to collect each terrain they ran on. Dirt, rock, and stone.

We also learned trailer runners love to drink beer after a long run to load up on carbs so absolute NO BRAINER to make ACG beer.

Trailer runners received badges after conquering each one of the dirt, rock, and stone terrains.